SHAWN RABENSBURG
CREATIVE DIRECTOR / STORYTELLER
001
PHASE/synthesize
002
PHASE/disrupt
003
PHASE/transform
004
PHASE/evolve
STABLE/:
2026
VISUAL EXPERIMENTS
FORM & FUNCTION
SOUND & MOTION
WRITTEN FRAGMENTS
THINGS I CAN’T EXPLAIN
I build live shows, digital brands, interactive experiences, and multiplatform content for some of the biggest names in sports and entertainment.
If you like ambitious ideas, complicated problems, and figuring out how to do stuff that's never been done before… We'd be a great fit.
This isn’t really a portfolio.
It’s a record of some of the ideas that i have chased, things i have taught myself, things i have learned from others, and things that i had a hand in bringing into the world.
EX 01
// CONCEPT
FMJ Series — VER 2.7
RETHINK EVERYTHING
subject profile
ABT — 0.01
Currently I lead social broadcast production for the UFC and UFC Fight Pass.
ABT — 0.02
formerly tech writer for nasa, creative lead for red harbinger, Global DOD Systems Admin
the work i can show can be found by hitting the 'work' tab at the top.
most of what is shown here is design related in one form or another. for additional work, please tap to download my most recent resume.
Currently I am in charge of the social production and live stream broadcast team for the UFC. our focus is on brand content creation and engagement through interactive formats.
it's a pretty sweet gig, but i am always open to TALKING ABOUT alternatives.
Shawn Rabensburg
my work
i've got a fairly broad background ranging from technical design and audio / video production to script / run-of-show copy writing and product design.
most of my current day to day is creative direction, live production, and team building.
MY GOALS ARE TO LEAN MORE HEAVILY INTO EXPERIENTIAL DESIGN and digital interactivity in physical spaces. I love creating memorable experiences that keep people talking!
Projects >
design work and case studies:
DALLAS / FORT WORTH | 2026
Developing work across digital and physical formats.
Creative Director / Producer
"Smash somebody. Make money. Be happy”
— Khamzat Chimaev // UFC Middleweight Champion
creative director. production manager. brand architect. working where strategy and creativity meet.
THINGS I DO
VISUAL EXPERIMENTS
product design
Concept development
brand positioning
video / photo direction
platform strategy
digital experiences
creative team leadership
SHAWN RABENSBURG
CREATIVE DIRECTOR / STORYTELLER
001
P1/synthesize
002
P2/disrupt
003
P3/transform
004
P4/evolve
STABLE/:
2026
VISUAL EXPERIMENTS
FORM & FUNCTION
SOUND & MOTION
WRITTEN FRAGMENTS
THINGS I CAN’T EXPLAIN
I build live shows, digital brands, interactive experiences, and multiplatform content for some of the biggest names in sports and entertainment.
If you like ambitious ideas, complicated problems, and figuring out how to do stuff that's never been done before… We'd be a great fit.
This isn’t really a portfolio.
It’s a record of some of the ideas that i have chased, things i have taught myself, things i have learned from others, and things that i had a hand in bringing into the world.
EX 01
// CONCEPT
FMJ Series — VER 2.7
RETHINK EVERYTHING
subject profile
ABT — 0.01
Currently I lead social broadcast production for the UFC and UFC Fight Pass.
ABT — 0.02
formerly tech writer for nasa, creative lead for red harbinger, Global DOD Systems Admin
most of the work i can show you can be found by hitting the 'work' tab at the top.
what is shown here is design-related in one form or another. for more - please tap to download my most recent resume.
Currently I am in charge of the social production and live stream broadcast team for the UFC. our focus is on brand content creation and engagement through interactive formats.
it's a pretty sweet gig, but i am always open to TALKING ABOUT alternatives.
Shawn Rabensburg
my work
i've got a fairly broad background ranging from technical design and audio / video production to script / run-of-show copy writing and product design.
most of my current day to day is creative direction, live production, and team building.
MY GOALS ARE TO LEAN MORE HEAVILY INTO EXPERIENTIAL DESIGN and digital interactivity in physical spaces. I love creating memorable experiences that keep people talking!
Projects >
design work and case studies:
DALLAS / FORT WORTH | 2026
Developing work across digital and physical formats.
Creative Director / Producer
"Smash somebody. Make money. Be happy”
— Khamzat Chimaev // UFC Middleweight Champion
creative director. production manager. brand architect. working where strategy and creativity meet.
THINGS I DO
VISUAL EXPERIMENTS
product design
Concept development
brand positioning
video / photo direction
platform strategy
digital experiences
creative team leadership
SHAWN RABENSBURG
CREATIVE DIRECTOR / STORYTELLER
001
PHASE/synthesize
002
PHASE/disrupt
003
PHASE/transform
004
PHASE/evolve
STABLE/:
2026
VISUAL EXPERIMENTS
FORM & FUNCTION
SOUND & MOTION
WRITTEN FRAGMENTS
THINGS I CAN’T EXPLAIN
I build live shows, digital brands, interactive experiences, and multiplatform content for some of the biggest names in sports and entertainment.
If you like ambitious ideas, complicated problems, and figuring out how to do stuff that's never been done before… We'd be a great fit.
This isn’t really a portfolio.
It’s a record of some of the ideas that i have chased, things i have taught myself, things i have learned from others, and things that i had a hand in bringing into the world.
EX 01
// CONCEPT
FMJ Series — VER 2.7
RETHINK EVERYTHING
subject profile
ABT — 0.01
Currently I lead social broadcast production for the UFC and UFC Fight Pass.
ABT — 0.02
tHIS INCLUDES
the work i can show can be found by hitting the 'work' tab at the top.
most of what is shown here is design related in one form or another. for additional work, please tap to download my most recent resume.
Currently I am in charge of the social production and live stream broadcast team for the UFC. our focus is on brand content creation and engagement through interactive formats.
it's a pretty sweet gig, but i am always open to TALKING ABOUT alternatives.
Shawn Rabensburg
my work
i've got a fairly broad background ranging from technical design and audio / video production to script / run-of-show copy writing and product design.
most of my current day to day is creative direction, live production, and team building.
MY GOALS ARE TO LEAN MORE HEAVILY INTO EXPERIENTIAL DESIGN and digital interactivity in physical spaces. I love creating memorable experiences that keep people talking!
Projects >
design work and case studies:
DALLAS / FORT WORTH | 2026
Developing work across digital and physical formats.
Creative Director / Producer
"Smash somebody. Make money. Be happy”
— Khamzat Chimaev // UFC Middleweight Champion
creative director. production manager. brand architect. working where strategy and creativity meet.
THINGS I DO
VISUAL EXPERIMENTS
product design
Concept development
brand positioning
video / photo direction
platform strategy
digital experiences
creative team leadership